Meet Peter Krueger
Peter Krueger is a globally recognised User Experience Designer. He has empowered agencies, corporations and start-ups to embrace the power of design thinking and user centric principles to drive innovation and business growth. He uses a blend of agile methodologies to create impactful experiences.
Once I have a solid hypotheses, key business objectives, constraints, and key performance indicators I craft a design workshop to help solve the business problem at hand. I have crafted design workshops for design teams, external clients, cross functional product teams and executive leadership. In my experience, the best design workshops include all key stakeholders so all parties feel like they have ownership in the solution that gets designed. During the session, I use a blend of design thinking philosophies that are individually crafted to the audience that I am conducting the workshop for. During the workshop I try to use the pen as little as possible, this way the stakeholders are the ones creating.
Learn & Iterate
Once stakeholders have approved the design concepts I get them tested with as many real users as I possibly can. I am constantly advocating for testing throughout the rest design process. This allows us to make changes along the way that users will find most beneficial. For every round of stakeholder revisions, I recommend at least twice as many reviews with real customers, to ensure we are creating a product or tool that works for the customers.